Email marketing is the perfect way of keeping in contact with your customers on a regular basis, and also increasing your customer base. Learning how to create a successful campaign can be daunting, though! The advice contained in this article will help you to move forward with your campaign and reach your goals!
Establish consistent branding for all outgoing email marketing transmissions. If you use a name, logo or design, try and continue using it on a regular basis, so it becomes recognizable to your customers. If each email you send is different than the last, your customers may not remember you.
Email Address
The first commandment of email marketing is to never send unsolicited messages. Your emails may be marked as spam by people who are not interested in receiving them. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.
It is a great idea to require your customers to double-confirm when typing their email address into your newsletter. It?s common for people to type in their email address wrong when they first type it in. For example, they could flip-flop letters of the address. Having them put in their email address twice reduces the chances of these mistakes.
For the most effective email marketing campaigns, make sure that your mailing lists are built organically. That is to say that you should not buy just any old email list, since you have no way of knowing if the people on the list are interested in what you have to offer. Rather, collect information organically and grow your email recipients over time.
Your content should speak to the reader, not just jargon to bypass the junk mail box. You should limit the amount amount of sales jargon you write into your newsletters, this will help keep your messages out of your customer?s spam filters. Trying to avoid junk words, such as free or discount, by using other unnatural words will likely cause you to be blacklisted.
For better results, try sending your messages to only people whom you have received permission from. Sending emails to disinterested people can cause them to block you. It is even possible to lose your email address if several complaints are filed against you.
If your emails include images, make use of Alt tags. These are just in case an image is unable to load. The descriptions written in these tags need to be relevant to whatever the image is, so that the recipient can see the purpose of the image. Make sure you put these tags in your links, as well.
A good way to get your content out there is to provide a way for people to easily sign up for your email list. You could provide this option to people who visit your website by creating a place where they could sign up if they want to get updates, and everyone will be happy.
Celebrate your subscribers? birthdays with a congratulatory message. Add a field to your subscription form for customers to enter their birthday, and use this information to send an automated greeting when their special day rolls around. Just this simple step will go a long ways in making your customers feel like they are remembered and special. This can be especially true if you add a promotional code, discount or coupon for them.
Test your email marketing across multiple email platforms prior to sending your campaign. Once you create a template that looks perfect from where you are, try it on a variety of browsers, operating systems and email clients. A message?s appearance can vary widely depending on if you are using Hotmail, Gmail, or even the type of device being used.
Prior to contacting any of your customers through email, you should always get their permission to do so. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Email Marketing
As we had said before email marketing is one of the best ways you can reach out to your customers and get more customers in the process. By using the handy tips and information in this article, you will find that you are an email marketing master in no time!
Branding your business is essential, and should be incorporated in your marketing emails. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This can help your readers instantly recognize you.
Debbie Clark is an enthusiastic online entrepreneur dedicated to helping others achieve financial freedom and business success through social media, network marketing, and online networking.
PS
Click here to Sign up for Debbie?s ~ FREE~ Marketing Mastery E-Course Debbie works with a group of leaders in a united cause helping network marketers and aspiring new online entrepreneurs, regardless of their experience, to generate additional revenue and create more success in their home business. Click Here to Learn Step by Step how to get to $1000/day blogging Connect with Debbie on Facebook on Twitter@debbieclark15 and on Google+
Source: http://www.debbieclarkonline.com/tips-to-avoiding-many-email-marketing-scams/
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