Backed By Angels, SiteSimon Launches To Turn Your Browser Into An Intelligent Assistant

When New York-based Sitesimon first emerged from Entrepreneur Roundtable's accelerator program last year, it was as a social browsing tool that aimed to automate the process of finding and discovering personally relevant content on the Web -- not unlike StumbleUpon. A good idea, to be sure, but co-founder Steven Gutentag tells us that, in fact, users were less interested in new destinations than they were in finding better ways to filter and discover content from sites they're already visiting. The team listened to its users and is today announcing a pivot and re-launch of SiteSimon, which sees the startup turning its full attention to the browser. SiteSimon is, for now at least, a Chrome extension that seeks to transform your browser into an intelligent assistant, locating the content that it has deduced will be most relevant to you -- in near realtime, within whatever site you happen to be visiting.

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