The Four Relationships That Are Essential To GREAT Video ...

Video can be a lot of things ? fun, exciting, engaging, entertaining, suspenseful, and revealing. But each of these adjectives point to the one aspect of video that makes it such a powerful medium ? communication.?Communication is both the foundation and the result of great video.

A Great Video Is A Great Communicator While A Poor Video Is A Poor Communicator

Why spend all that time working through a Creative Brief? To make sure we?re communicating to the right audience. But to know what that audience really wants, we have to listen to and relate to them. So realizing the importance of relationships in bringing stories to life should come as no surprise.

Merriam-Webster says relationships are ?interrelated, connecting, or binding?. While we?ve written before about the qualities of great relationships, today I wanted to focus on the four relationships that are essential to GREAT video:

Client Relationships

This is probably the relationship that first comes to mind. It?s obvious. Our ability to hear, listen to and understand clients is foundational to our ability to deliver content that is on-message and on-target. While we all want ?good? clients we have to be ?good? providers- we have to BE what we seek. That means we do what we say, we follow through, we?re good to our word, and we have our client?s best interest in mind. Ultimately, we can only succeed when and if our clients succeed.

Staff Relationships

The relationships with the team(s) we work with every day is equally important to our success and the success of our clients. For those of us who are leaders, we must not only?lead our teams, but we must also focus on choosing the right people for our team. By right I mean more than skill; I mean character, heart, discipline, and focus ? which are equally vital. I love it when a client sends me a note, out of the blue, about how great their experience was with one of our team members. It?s a reminder that staff relationships are one of our greatest assets and abilities to delivering great video!

Crew Relationships

Our crew is an extension of our company. Communication with these folks is important because they are the ?boots on the ground? ? the ones that lend their skills and expertise to bringing our projects to life. Because of that we want them to be on the same page when it comes to a project?s purpose, objective, look, and feel. We want them to have our client?s best interest in mind. If our crew sees our project as just ?another job?, we probably won?t realize the kinds of synergies that bring so much life to those projects.

Self Relationships

There?s one more relationship that I want to highlight and that?s the relationship with yourself. I know, it may sound a little odd, but it has everything to do with your ability to examine yourself in honest, healthy ways. You probably know your strengths, but have you faced your weaknesses? If so, what are you doing about them? The truth is we all have to honestly face those painful realities of who we are, without excuses, and resist the temptation to ignore, put off, and procrastinate dealing with them in hopes that they will ?just go away?. Your relationship with you is foundational to the health of all of your other relationships.

Relationships are a two-way street. Not every client, staff, or crew member can or will understand the importance of or be interested in pursing mutually beneficial relationships. In his book, Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward, Dr. Henry Cloud has a chapter title ?which sums it all up pretty well, The Wise, the Foolish, and the Evil: Identifying Which Kinds of People Deserve Your Trust. In other words, choose your relationships carefully.

Each of these four relationships have to be more than just lip service, they must be genuine. Superficially ?putting up? with a relationship is not genuine. To the best of your ability, it?s important to strengthen, nurture, and make every effort to develop healthy relationships with the people you work with ? life?s too short not to.

To be totally honest with me, you, our clients, staff, and crew, we are not relationship experts, but I?m proud to say that we are trying, learning, and investing in the development of these relationships within our company. We know we have more to learn, to do, and to be in order to strengthen those relationships for each other, our clients, and our projects.

Relationships are an investment ? an investment that must be intentionally cultivated. So if we want to reap the benefits of great video, we have to invest in our relationships with our clients, staff, crew, and self.

QUESTION: How important are relationships to your success?

Source: http://comprehensivemedia.com/our-blog/the-four-relationships-that-are-essential-to-great-video/

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