There is a huge misconception when it comes to internet marketing and getting those ?likes? on Facebook. While it does get more potential customers to your page, it doesn?t mean anything if there is no activity or engagement on the page. If they simply ?liked? the page because of some sort of contest, it doesn?t mean they will purchase your products or utilize your services. There is no shortcut to find the balance you?re looking for, because building an engaged social community is specific to your trade and community. It takes time and an understanding of the market and what you have to offer. Take the time now to learn about it, figure it out, and grow because internet marketing in social media is becoming more and more important.
SEO and Internet Marketing for Small Businesses
The keywords for small business SEO and internet marketing in 2012 are diversity, authority, and engagement.
Content diversity
Content needs to be diversified to cater for different needs now that direct product sale conversions are likely going to diminish with Google?s product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google product search and still offer value to readers, with the potential to convert.
SEO and Internet marketing diversity
Don?t put all your faith in SEO. It?s not clear what effects knowledge graph and product search will have. Combine that with the current algorithmic fluxes and, while SEO is hugely important, you should agree that having all your eggs in the proverbial SEO basket is probably not prudent.
Place emphasis on authority and engagement
Not only should small businesses diversify into social media, but the nature of small business content marketing is going to have to change. Look to put more emphasis on engagement and authority. The more a business can interact with people, the more likely you are to drive success.
Interaction shouldn?t be limited to social networks either. Get people signed up to newsletters, get people commenting on blog posts and articles. If someone writes a great comment, take the opportunity to reply and engage with them.
If you?re in need of Internet Marketing and Social Media Management, call AGI Marketing Solutions in El Paso, TX at (915) 590-7420 today.
Source: http://www.agims.com/blog/2012/09/internet-marketing-el-paso-tx/
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